When someone on King Street searches for "coffee near me" or a homeowner in West Ashley looks for a plumber, Google usually shows the map pack first. Those three businesses get most of the calls. Your website matters, but your Google Business Profile is often the very first thing people see.
Fill in everything, then keep it fresh
- Pick the most specific primary category you can, then add secondary categories for the other things you do.
- Write a description that says what you do, who you do it for and which parts of Charleston you serve.
- Add real photos every month: your team, your work, your storefront. Stock photos do not help.
- Keep holiday hours updated. Nothing loses a customer faster than showing up to a locked door.
Post weekly like it is a mini social feed
Google Business posts show up right on your profile. Share an offer, a recent project or an event once a week. Short and specific beats long and generic.
Treat questions and reviews as conversations
Answer the Q&A section yourself with the questions customers really ask. Reply to every review, good or bad, with a thank-you and a detail that shows a real person read it.
If you want the full checklist done for you, our local SEO service handles the profile, weekly posts and review replies. You can also see how we help Charleston businesses get found.
Curious how your profile and site look right now? Grab the free presentation and I will show you in about a minute.
Add 10 fresh photos and answer one question in your Google Business Profile today.