Summerville is full of businesses with real personality, from Downtown shops around Hutchinson Square to new spots in Nexton. Yet many of their websites and posts sound like they were written by five different people. A simple brand voice guide fixes that, and you can make one this afternoon.
Pick three voice words
Choose three words that describe how you want to sound, like "warm, expert, neighborly." For each one, write what it means and what it does not mean. "Expert, but never stuffy."
Write your one-line promise
Finish this sentence: "We help (who) get (result) without (pain)." Use it on your homepage, social bios and email signature.
Make a do and don't list
- Do: use the words your customers use.
- Do: keep sentences short and clear.
- Don't: use jargon your customers would not say out loud.
- Don't: promise what you cannot deliver.
Collect real phrases
Read your reviews and copy the exact words happy customers use. Those phrases are gold for headlines and ads.
Our branding service builds the full guide, palette and social plan for you, and we love working with Summerville businesses.
Want to hear what voice I would suggest for you? Get the free presentation; it includes a brand palette and taglines.
Pick three words that describe how you sound, and reread your homepage with them in mind.